It started with a number that didn't sit right
A landscaper we know paid an agency $8,000 for a site, then $149 a month to keep it online. Three years in, he'd handed over more than $13,000 — and the day he stopped paying, his website vanished. He never owned a thing. We did the math on a hundred more shops like his and saw the same trap every time: good people, good work, getting bled by the people who built their website. So we built a better way and pointed it at the trades.